Advertise.
Three positions, each sold to one advertiser at a time. No rotation, no tracking, no influence on what we publish. Prices in Australian dollars, ex GST. Questions to ads@nofuf.com.
Where the positions are
Positions and rates
| Position | Where | Size | Week | Month |
|---|---|---|---|---|
| Masthead bannerThe only slot that takes video. One advertiser sitewide. | Under the section nav on every page, front page and stories | 1150 x 220 (video or still, 6:5 image left, copy right) | $300 | $1,000 |
| Front page verticalExclusive for the period. Seen on every front page load on desktop; stacked below the packages on a phone. | Right rail of the front page, under the section packages | 300 x 600 half page, still image | $250 | $800 |
| In-story unitSitewide, or one section only at the same price. | Inside the text of every story, after the third paragraph | 300 x 250 still image | $150 | $500 |
Packages
Masthead
$1,000 a month
The banner, every page, video capable.
- Masthead banner
Front page
$1,600 a month
Banner plus the vertical. Both exclusive.
- Masthead banner
- Front page vertical
Takeover
$1,900 a month
Every paid position on the site, one advertiser, one month.
- Masthead banner
- Front page vertical
- In-story unit
How it works
Each position is held by one advertiser for the period. Your creative is the only thing in that space, on every load, for every reader. It does not rotate with anyone else’s. When the period ends, the position goes to the next booking or back to the house.
These are introductory flat rates. When the site has audited traffic we will publish it, and pricing will move to a rate per thousand impressions with a floor. Bookings made at the flat rate keep it for their term.
We take the creative as a still image or, for the masthead, a short silent video, to the sizes above. We check it, label it “Advertisement”, and place it. Advertisers cannot place code, pixels or cookies, and we do not report on individual readers, because we do not track them.
The rules
- Advertising buys a position. It buys no coverage, no softening and no silence. Advertisers are covered the same as anyone else.
- No advertorial and no sponsored stories. If we ever run a sponsored explainer it will be labelled as such at the top, and this page will say so first.
- We decline creative we would not put our name beside: get-rich schemes, unregulated financial products, gambling, and anything that misleads.
- A person or company that is the subject of a current story cannot buy a position while the story runs.
- Invoiced in advance. Cancellations more than seven days before the start are refunded in full.
Book a position
Tell us the position and the dates. We reply within one working day with availability, the creative spec and an invoice. Payment is by bank transfer until the checkout is live.